The overall objective of the preliminary study was to determine whether a performance audit of the management of corporate sponsorship was warranted. Specifically, the areas canvassed during the preliminary study were:

• policies and guidelines for the management of corporate sponsorship;
• integration of corporate sponsorship into agency planning;
• contractual arrangements;
• evaluation of corporate sponsorship within the agency;
• valuation and reporting of corporate sponsorship; and
• costs and benefits associated with corporate sponsorship.

The preliminary study findings did not warrant proceeding to a full performance audit. However, because corporate sponsorship is likely to be a growing area of importance for the Commonwealth, the ANAO concluded that there was value in producing a better practice guide in addition to the audit report.