This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign has been developed to position the ADF as a preferred employer among the target audience by establishing the brand positions of each of the services and by advertising a range of positions offered in the ADF.

The Digital Switchover Campaign aim is to provide all Australians with a smooth transition from analogue to digital television by 31 December 2013. The second phase of the campaign aims to maintain awareness levels and drive conversion, especially in areas where the switchover is imminent, while also ensuring that that those households who have not yet converted to digital are aware of what will happen if they don't.

The Summer 2009-10 National Skin Cancer Awareness Campaign's aim is to educate young Australians about the seriousness of, and their susceptibility to, skin cancer and to increase their adoption of the five key sun protection behaviours (Wearing a hat, staying in the shade, applying sunscreen, wearing sunglasses and sun protective clothing).

The National Binge Drinking Campaign's objectives are to raise awareness of the harms and costs to young people, their families, communities and society associated with drinking to intoxication, to encourage young people and their parents to question the acceptability and impact of intoxicated behaviour, to highlight the influence that parental attitudes to alcohol misuse and adult behaviour and drinking to intoxication can have on others and provide referral and support information for those who recognise a need to seek help.

This campaign forms part of the main Defence Force Recruitment (July-December 2009) Campaign and is intended to raise awareness of a diverse range of jobs available in the Air Force.

The campaign's objective is to raise awareness and understanding of the Secure and Sustainable Pension reforms announced in the 2009-10 Budget measures, and in particular how they relate to the individual circumstances of current pension recipients.

The ABHI campaign is an information campaign, largely in cooperation with other states (excl Victoria) which promotes improved public health and reduced incidence of chronic disease. The campaign aims to update public perceptions on lifestyle choices and risk factors leading to obesity and resultant disease. It is anticipated that people will take positive action to be more active and modify their diet, leading to a reduction in instances of diseases. This is the second phase of advertising for the campaign.

The campaign is intended to inform employers and members of the Reserves of their rights and obligations, and raise awareness and understanding of the benefits associated with the employment of Reserves.

The campaign aims to educate the public that people living with Alzheimer's and/or Dementia are at risk of becoming a missing person, and the public can help by 'keeping an eye out' for these people who may affected by memory loss and while in a state of confusion, may not be able to find their way home or remember who they are. The campaign also aims to drive people to seek further information, via the website and call centre.

The campaign is designed to raise awareness and prompt call to action in Micro and SME businesses eligible for the Small and General Business Tax Break (BTB).