The aim of the May to July 2010 burst of campaign advertising for the National Security Campaign is to build upon previous phases of the campaign through continuing to remind Australians to remain vigilant and to report possible signs of terrorism related activity to the National Security Hotline on 1800 1234 00.

The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.

The overall aim of the National Drugs Campaign is to contribute to a reduction in the uptake of illicit drugs among young Australians, by raising awareness of the harms associated with drug use and encouraging and supporting decisions not to use. It is also intended to encourage young people using methamphetamines to reconsider their use and direct them to relevant support, counselling and treatment services.

The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. The first region to switch over to digital television will be Mildura/Sunraysia on 30 June 2010 and the second region will be Regional South Australia & Broken Hill on 15 December 2010. Tailored local communications will be launched in Regional South Australia and Broken Hill from 28 March 2010, and they will include the date of digital switchover for that region.

The Defence Force Recruitment Campaign is designed to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The Navy Brand advertising is intended to convey the key messages associated with the Navy.

The overall aim of the National Drugs Campaign is to contribute to a reduction in the uptake of illicit drugs among young Australians, by raising awareness of the harms associated with drug use and encouraging and supporting decisions not to use. It is also intended to encourage young people using methamphetamines to reconsider their use and direct them to relevant support, counselling and treatment services.

The overall aim of the campaign activity is to contribute to a reduction in the uptake and prevalence of smoking among young Australians.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The cut down versions of the Navy television commercials are intended to provide greater flexibility in placing the advertisements and without loss of impact.

This campaign aims to attract the appropriate people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign is designed to create a greater level of awareness, among Australia's Indian and Arabic populations, of the Australian Defence Force (ADF) as an employer of culturally diverse Australians.

The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. Phase Two is a two-pronged approach of multi-regional communications targeting the broader Australian population, combined with further targeted communications in each switchover area prior to the analogue signals being switched off. The first region to switch over is the Mildura/Sunraysia region on the 30 June 2010.Tailored local communications including NESB materials will be targeted to this region from January 2010 untiltwo weeks past the switchover date.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign has been developed to position the ADF as a preferred employer among the target audience by establishing the brand positions of each of the services and by advertising a range of positions offered in the ADF.

The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. Phase Two is a two pronged approach of multi-regional communications targeting the broader Australian population, combined with further targeted communications in each switchover area prior to the analogue signals being switched off. The first region to switchover is the Mildura/Sunraysia region on the 30 June 2010. Tailored local communications will be targeted to this region from January 2010 until 2 weeks past the switchover date.

The Digital Switchover Campaign aim is to provide all Australians with a smooth transition from analogue to digital television by 31 December 2013. The second phase of the campaign aims to maintain awareness levels and drive conversion, especially in areas where the switchover is imminent, while also ensuring that that those households who have not yet converted to digital are aware of what will happen if they don't.

The Summer 2009-10 National Skin Cancer Awareness Campaign's aim is to educate young Australians about the seriousness of, and their susceptibility to, skin cancer and to increase their adoption of the five key sun protection behaviours (Wearing a hat, staying in the shade, applying sunscreen, wearing sunglasses and sun protective clothing).

The National Binge Drinking Campaign's objectives are to raise awareness of the harms and costs to young people, their families, communities and society associated with drinking to intoxication, to encourage young people and their parents to question the acceptability and impact of intoxicated behaviour, to highlight the influence that parental attitudes to alcohol misuse and adult behaviour and drinking to intoxication can have on others and provide referral and support information for those who recognise a need to seek help.

This campaign forms part of the main Defence Force Recruitment (July-December 2009) Campaign and is intended to raise awareness of a diverse range of jobs available in the Air Force.

The Smartraveller public information campaign aims to reinforce the message that every traveller has a responsibility to ensure their own safety, and informs Australians of the consular assistance and travel advisory services provided by the Department of Foreign Affairs and Trade (DFAT).

The campaign's objective is to raise awareness and understanding of the Secure and Sustainable Pension reforms announced in the 2009-10 Budget measures, and in particular how they relate to the individual circumstances of current pension recipients for whom English is not a convenient language.

The campaign's objective is to raise awareness and understanding of the Secure and Sustainable Pension reforms announced in the 2009-10 Budget measures, and in particular how they relate to the individual circumstances of current pension recipients.

The campaign's objective is to inform job seekers and employers of the change from the Job Network system to Job Services Australia.

The ABHI campaign is an information campaign, largely in cooperation with other states (excl Victoria) which promotes improved public health and reduced incidence of chronic disease. The campaign aims to update public perceptions on lifestyle choices and risk factors leading to obesity and resultant disease. It is anticipated that people will take positive action to be more active and modify their diet, leading to a reduction in instances of diseases. This is the second phase of advertising for the campaign.

The campaign is intended to inform employers and members of the Reserves of their rights and obligations, and raise awareness and understanding of the benefits associated with the employment of Reserves.

The campaign objectives are to raise awareness of undergraduate and graduate health positions in the ADF and to communicate that the roles provide the opportunity for intelligent, everyday people to do extraordinary and worthwhile jobs

The campaign aims to educate the public that people living with Alzheimer's and/or Dementia are at risk of becoming a missing person, and the public can help by 'keeping an eye out' for these people who may affected by memory loss and while in a state of confusion, may not be able to find their way home or remember who they are. The campaign also aims to drive people to seek further information, via the website and call centre.

The campaign's objective is to inform job seekers and employers, for whom English is not a convenient language, of the change from the Job Network system to Job Services Australia.

The campaign is designed to raise awareness and prompt call to action in Micro and SME businesses eligible for the Small and General Business Tax Break (BTB).

The campaign is designed to raise awareness and prompt call to action in Micro and SME businesses eligible for the Small and General Business Tax Break (BTB).

To inform jobseekers of the change from the Job Network system to Job Services.

The campaign's objective is to inform jobseekers of the change from the Job Network system to Job Services Australia.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign has been developed to position the ADF as a preferred employer among the target audience by establishing the brand positions of each of the services and by advertising a range of positions offered in the ADF.

The campaign's objective is to inform jobseekers of the change from the Job Network system to Job Services Australia.

To inform jobseekers of the change from the Job Network system to Job Services Australia.

The campaign's objective is to inform jobseekers of the change from the Job Network system to Job Services Australia.

The communications campaign is to encourage people to lodge at an 07/08 tax return and to update their address and direct deposit details with the ATO and to manage expectations about the arrival date for the funds, and what to do if the monies are not received.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's recruitment target. The commercials advertise a variety of specific Army positions and have been developed to enhance and support the current suite of Army commercials.

The campaign's objective is to promote the National Security Hotline (NSH) and remind Australians to be vigilant and report possible signs of terrorism to the NSH.

The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour, to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The campaign aims to encourage nurses and midwives who are currently outside the nursing workforce to return to nursing by providing cash bonuses of up to $6,000 to eligible nurses and $1,000 to the employers as retraining contribution.

Electronic Medicare claiming allows patients to claim their Medicare rebate electronically at the doctor's surgery. The purpose of the campaign is to increase public awareness and use of this scheme and to encourage medical service providers such as doctor's surgeries to take up the scheme.

The objectives of the campaign are to increase knowledge and awareness of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's recruitment target. The radio commercials advertise the Navy's technical trade positions and have been developed to enhance and support the current suite of Navy commercials.

As part of its recruitment activities, the Army has a sponsorship arrangement with the AFL to capitalise on the AFL's strong following amongst the 17-24 age groups, which is the Defence Force Recruiting target market. The sponsorship saw the development of the AFL Army Award, which recognises and rewards the common values of the Army and the AFL. The advertising campaign is designed to promote the sponsorship and encourage AFL supporters to vote for nominated players for the AFL Army Award, with the overall objective of attracting members of the target audience to consider a career in the Australian Defence Force.

The campaign's objectives are to encourage people to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

This campaign was designed to educate Australians about the importance of protecting themselves against avoidable blindness and vision loss.

Electronic Medicare claiming allows patients to claim their Medicare rebate electronically at the doctor's surgery. The purpose of the campaign is to increase public awareness and use of this scheme and to encourage medical service providers such as doctor's surgeries to take up the scheme.

The aim of the campaign is to contribute to a reduction in the uptake of methamphetamines and other illicit drugs among young Australians, by raising awareness of the harms associated with drug use and by encouraging and supporting decisions not to use. It is also intended to encourage young people using methamphetamines to reconsider their use and direct them to relevant support, counselling and treatment services.

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The campaign's objectives are to raise awareness of the harms and costs to young people, their families, communities and society associated with drinking to intoxication, to encourage young people and their parents to question the acceptability and impact of intoxicated behaviour, to highlight the influence that parental attitudes to alcohol misuse and adult behaviour and drinking to intoxication can have on others and provide referral and support information for those who recognise a need to seek help.

The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television by 31 December 2013. The first phase of this campaign aims to raise awareness and provide general information to people about the Digital Switchover. This phase includes the introduction of a labelling scheme, to identify whether TVs are digital ready or require a set top box.

The campaign's objectives are to encourage people to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The campaign's objectives are to encourage people to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The campaign is a community awareness campaign designed to raise awareness of Australia's quarantine laws and of the particular risks of bringing foreign items into Australia.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's recruitment target. The radio commercials have been developed to position ADFA as a preferred study option among the target audience.

The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television by 31 December 2013. The first phase of this campaign aims to raise awareness and provide general information to people about the Digital Switchover. This phase includes the introduction of a labelling scheme, to identify whether TVs are digital ready or require a set top box.

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The campaign's objective is to inform Centrelink customers who are in or commence a same sex relationship about changes to their entitlements and obligations as a result of the Same Sex Relationships (Equal Treatment in Commonwealth Laws - General Law Reform) Act 2008.

The campaign's objectives are to encourage people to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The objectives of the campaign are to increase knowledge and awareness, among people for whom English is not a convenient language, of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

This phase of the campaign (phase two) is designed to communicate information and raise awareness about the First Home Owners Boost amongst potential first home buyers for whom English is not a convenient language.

The campaign's objective is to promote the National Security Hotline (NSH) and remind Australians to be vigilant and report possible signs of terrorism to the NSH.

The objectives of the campaign are to increase knowledge and awareness of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

The objectives of the campaign are to increase knowledge and awareness of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

This phase of the campaign (phase two) is designed to communicate information and raise awareness about the First Home Owners Boost amongst potential first home buyers, through limited media (print/ radio/ digital/ outdoor advertisement) supported by marketing collateral.

The Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (AML/CTF Act) forms part of a legislative package that implements reforms to Australia's anti-money laundering and counter-terrorism financing regulatory regime. There are elements of the Act that did not commence until December 2008. This campaign is focused on targeted public awareness regarding the new elements of the Act.

This campaign aims To attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The Navy TVC has been developed to enhance and support the current suite of Navy commercials.

The campaign's objectives are to raise awareness, among those for whom English is not a convenient language, of the harms and costs to young people, their families, communities and society associated with drinking to intoxication, to encourage young people and their parents to question the acceptability and impact of intoxicated behaviour, to highlight the influence that parental attitudes to alcohol misuse and adult behaviour and drinking to intoxication can have on others and provide referral and support information for those who recognise a need to seek help.

The Economic Security Strategy (ESS) campaign is intended to inform the community of aspects of the Australian Government's response to the global financial crisis. This component of the campaign is designed to raise awareness, among those for whom English is not a convenient language, of the financial assistance available, in the form of lump sum payments, and of access and eligibility requirements.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign has been developed to position the ADF as a preferred employer among the target audience by establishing the brand positions of each of the services and by advertising a range of positions offered in the ADF.

The ABHI campaign is an information campaign, largely in cooperation with other states (excl Victoria) which promotes improved public health and reduced incidence of chronic disease. This component of the campaign takes a culturally relevant approach and includes advertising content and messages delivered through Indigenous media channels.

The Economic Security Strategy (ESS) campaign is intended to inform the community of aspects of the Australian Government's response to the global financial crisis. This campaign is designed to raise awareness of the financial assistance, in the form of lump sum payments, including access and eligibility requirements. Phase One is targeted at over five million pensioners, carers, seniors, people with a disability, veterans and families.

The campaign's objectives are to raise awareness of the harms and costs to young people, their families, communities and society associated with drinking to intoxication, to encourage young people and their parents to question the acceptability and impact of intoxicated behaviour, to highlight the influence that parental attitudes to alcohol misuse and adult behaviour and drinking to intoxication can have on others and provide referral and support information for those who recognise a need to seek help.

The campaign aims to promote the role of travel advisories and encourage Australians to use them as a routine part of overseas travel preparation. It seeks to reduce the number of Australians encountering difficulties overseas, and by leading more Australians to use safe travel tools, the campaign aims to improve the Government's ability to be able to communicate with and assist Australians in the event of a consular emergency.

The Australian Government has identified cancer as one of the seven National Health Priority Areas. The campaign targets young Australians 13-24 years of age and young adults 18-24 years of age as they have the worst sun protection behaviours and the highest frequency of sunburn. The campaign aims to educate young Australians about the importance of protecting themselves from skin cancer in five ways (hat, shade, sunscreen, sunglasses and sun protective clothing).

The ABHI campaign is an information campaign, largely in cooperation with other states (excl Victoria) which promotes improved public health and reduced incidence of chronic disease. The campaign aims to update public perceptions on lifestyle choices and risk factors leading to obesity and resultant disease. It is anticipated that people will take positive action to be more active and modify their diet, leading to a reduction in instances of diseases.

The objective of the Liquids Aerosols and Gels (LAGS) Trials is to assess the capability of various screening technologies to detect explosives in LAGs, with the ultimate objective of providing information to the Australian Government on the effectiveness and efficiency of the screening technology (in aviation security). The proposed public awareness strategy aims to raise awareness of the Trials amongst the travelling public, encourage their participation, and inform them of their rights and obligations during the Trials.

The ABHI campaign is an information campaign, largely in cooperation with other states (excl Victoria) which promotes improved public health and reduced incidence of chronic disease. The campaign aims to update public perceptions on lifestyle choices and risk factors leading to obesity and resultant disease. It is anticipated that people will take positive action to be more active and modify their diet, leading to a reduction in instances of diseases.

The purpose of the campaign is to:

• raise traveller awareness of SmartGate (an automated passenger processing system utilising ePassports);
• encourage travellers to choose to use SmartGate;
• increase current usage; and
• guide travellers how to use it before they arrive at the Customs border.

The use of SmartGate is voluntary as eligible travellers have the option of being processed manually by a Customs Officer.

The objective of the Liquids Aerosols and Gels (LAGS) Trials is to assess the capability of various screening technologies to detect explosives in LAGs, with the ultimate objective of providing information to the Australian Government on the effectiveness and efficiency of the screening technology (in aviation security). The proposed public awareness strategy aims to raise awareness of the Trials amongst the travelling public, encourage their participation, and inform them of their rights and obligations during the Trials.

First Home Saver Accounts are a new initiative to assist eligible Australians to save for their first home through a combination of government contributions and low taxes, in superannuation style savings accounts with account providers. The campaign will set the context for the new initiative and raise awareness. The campaign elements are to articulate the eligibility criteria, individual obligations, entitlements and accessibility rules, as well as explain the respective roles and responsibilities of account providers and government administrators and regulators.

The campaign is a community awareness campaign designed to raise awareness of Australia's quarantine laws and of the particular risks of bringing foreign items into Australia.

In February 2008, the Government agreed its Climate Change Policy Framework built on three pillars: reducing Australia's greenhouse gas emissions; adapting to climate change that we can't avoid; and helping to shape a global solution. Phase One of the campaign is the Householder Action advertising campaign, designed to empower householders to take action on climate change and to inform the community about measures for compensating low income households.

The purpose of this campaign is to inform people of the Child Care Tax Rebate.