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The aim of the May to July 2010 burst of campaign advertising for the National Security Campaign is to build upon previous phases of the campaign through continuing to remind Australians to remain vigilant and to report possible signs of terrorism related activity to the National Security Hotline on 1800 1234 00.
The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.
The overall aim of the National Drugs Campaign is to contribute to a reduction in the uptake of illicit drugs among young Australians, by raising awareness of the harms associated with drug use and encouraging and supporting decisions not to use. It is also intended to encourage young people using methamphetamines to reconsider their use and direct them to relevant support, counselling and treatment services.
The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. The first region to switch over to digital television will be Mildura/Sunraysia on 30 June 2010 and the second region will be Regional South Australia & Broken Hill on 15 December 2010. Tailored local communications will be launched in Regional South Australia and Broken Hill from 28 March 2010, and they will include the date of digital switchover for that region.
The Defence Force Recruitment Campaign is designed to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The Navy Brand advertising is intended to convey the key messages associated with the Navy.
The overall aim of the National Drugs Campaign is to contribute to a reduction in the uptake of illicit drugs among young Australians, by raising awareness of the harms associated with drug use and encouraging and supporting decisions not to use. It is also intended to encourage young people using methamphetamines to reconsider their use and direct them to relevant support, counselling and treatment services.
The overall aim of the campaign activity is to contribute to a reduction in the uptake and prevalence of smoking among young Australians.
This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The cut down versions of the Navy television commercials are intended to provide greater flexibility in placing the advertisements and without loss of impact.
This campaign aims to attract the appropriate people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign is designed to create a greater level of awareness, among Australia's Indian and Arabic populations, of the Australian Defence Force (ADF) as an employer of culturally diverse Australians.
The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. Phase Two is a two-pronged approach of multi-regional communications targeting the broader Australian population, combined with further targeted communications in each switchover area prior to the analogue signals being switched off. The first region to switch over is the Mildura/Sunraysia region on the 30 June 2010.Tailored local communications including NESB materials will be targeted to this region from January 2010 untiltwo weeks past the switchover date.
This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign has been developed to position the ADF as a preferred employer among the target audience by establishing the brand positions of each of the services and by advertising a range of positions offered in the ADF.
The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. Phase Two is a two pronged approach of multi-regional communications targeting the broader Australian population, combined with further targeted communications in each switchover area prior to the analogue signals being switched off. The first region to switchover is the Mildura/Sunraysia region on the 30 June 2010. Tailored local communications will be targeted to this region from January 2010 until 2 weeks past the switchover date.
The Digital Switchover Campaign aim is to provide all Australians with a smooth transition from analogue to digital television by 31 December 2013. The second phase of the campaign aims to maintain awareness levels and drive conversion, especially in areas where the switchover is imminent, while also ensuring that that those households who have not yet converted to digital are aware of what will happen if they don't.
The Summer 2009-10 National Skin Cancer Awareness Campaign's aim is to educate young Australians about the seriousness of, and their susceptibility to, skin cancer and to increase their adoption of the five key sun protection behaviours (Wearing a hat, staying in the shade, applying sunscreen, wearing sunglasses and sun protective clothing).
The National Binge Drinking Campaign's objectives are to raise awareness of the harms and costs to young people, their families, communities and society associated with drinking to intoxication, to encourage young people and their parents to question the acceptability and impact of intoxicated behaviour, to highlight the influence that parental attitudes to alcohol misuse and adult behaviour and drinking to intoxication can have on others and provide referral and support information for those who recognise a need to seek help.
This campaign forms part of the main Defence Force Recruitment (July-December 2009) Campaign and is intended to raise awareness of a diverse range of jobs available in the Air Force.
The Smartraveller public information campaign aims to reinforce the message that every traveller has a responsibility to ensure their own safety, and informs Australians of the consular assistance and travel advisory services provided by the Department of Foreign Affairs and Trade (DFAT).
The campaign's objective is to raise awareness and understanding of the Secure and Sustainable Pension reforms announced in the 2009-10 Budget measures, and in particular how they relate to the individual circumstances of current pension recipients for whom English is not a convenient language.
The campaign's objective is to raise awareness and understanding of the Secure and Sustainable Pension reforms announced in the 2009-10 Budget measures, and in particular how they relate to the individual circumstances of current pension recipients.
The campaign's objective is to inform job seekers and employers of the change from the Job Network system to Job Services Australia.
The ABHI campaign is an information campaign, largely in cooperation with other states (excl Victoria) which promotes improved public health and reduced incidence of chronic disease. The campaign aims to update public perceptions on lifestyle choices and risk factors leading to obesity and resultant disease. It is anticipated that people will take positive action to be more active and modify their diet, leading to a reduction in instances of diseases. This is the second phase of advertising for the campaign.
The campaign is intended to inform employers and members of the Reserves of their rights and obligations, and raise awareness and understanding of the benefits associated with the employment of Reserves.
The campaign objectives are to raise awareness of undergraduate and graduate health positions in the ADF and to communicate that the roles provide the opportunity for intelligent, everyday people to do extraordinary and worthwhile jobs
The campaign aims to educate the public that people living with Alzheimer's and/or Dementia are at risk of becoming a missing person, and the public can help by 'keeping an eye out' for these people who may affected by memory loss and while in a state of confusion, may not be able to find their way home or remember who they are. The campaign also aims to drive people to seek further information, via the website and call centre.
The campaign's objective is to inform job seekers and employers, for whom English is not a convenient language, of the change from the Job Network system to Job Services Australia.
The campaign is designed to raise awareness and prompt call to action in Micro and SME businesses eligible for the Small and General Business Tax Break (BTB).
The campaign is designed to raise awareness and prompt call to action in Micro and SME businesses eligible for the Small and General Business Tax Break (BTB).
To inform jobseekers of the change from the Job Network system to Job Services.
The campaign's objective is to inform jobseekers of the change from the Job Network system to Job Services Australia.
This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign has been developed to position the ADF as a preferred employer among the target audience by establishing the brand positions of each of the services and by advertising a range of positions offered in the ADF.