National Skin Cancer Awareness Campaign (Summer 2008 - 2009)

The Australian Government has identified cancer as one of the seven National Health Priority Areas. The campaign targets young Australians 13-24 years of age and young adults 18-24 years of age as they have the worst sun protection behaviours and the highest frequency of sunburn. The campaign aims to educate young Australians about the importance of protecting themselves from skin cancer in five ways (hat, shade, sunscreen, sunglasses and sun protective clothing).

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